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About David

David is a prominent law professor who is considered one of the nation's preeminent experts on intellectual property and technology law.  His joint appointment between the Golden Gate University School of Law and the Ageno School of Business provides a unique lens on trademark understanding from both a legal and business perspective. 

David joined the faculty of Golden Gate University in 2018. Since 2000, he has been the Director of the McCarthy Institute for IP and Technology Law at the University of San Francisco. He consults with some of the world's leading companies and serves as an expert witness in trademark and IP cases. 

COURSES TAUGHT

  • Trademark Law

  • IP Law

  • Branding and Marketing Strategy

  • Measuring Consumer Behavior and Choice

RESEARCH INTERESTS & AREAS OF SPECIALIZATION

  • Empirical study of trademark law

  • Empirical study of consumer perceptions

  • Measuring consumer choice and behavior online

  • Theoretical foundations of intellectual property law

  • Performing and analyzing survey methodology of consumer behavior and marketing strategy

EDUCATION

  • JD, University of Michigan Law School

  • BA, Evangel College

PROFESSIONAL & TEACHING EXPERIENCE

  • Director of the J. Thomas McCarthy Institute for IP and Technology Law.

  • Professor of Law, University of San Francisco School of Law, 2000-2018.

  • Visiting Professor of Law, University of California, Hastings College of Law, 2006-2007.

  • Assistant and Associate Professor of Law, Salmon P. Chase College of Law, Northern Kentucky University, 1996-2000.

  • Visiting Assistant Professor of Law, University of Cincinnati College of Law, 1999.

SELECTED PUBLICATIONS

PROFESSIONAL ASSOCIATIONS

  • Member of the State Bars of California and Illinois

HONORS & AWARDS