David J. Franklyn

EXECUTIVE DIRECTOR OF THE MCCARTHY INSTITUTE

DAVID J. FRANKLYN

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Trademark Works

David has authored or co-authored numerous trademark articles published in a variety of journals, including Yale Journal of Technology and Law, Harvard Journal of Law & Technology, and Texas Law Review.  Key works include:

et al. Going Native: Can Consumers Recognize Native Advertising? Does It Matter?19 Yale J.L. & Tech. 77 (2017)

with David A. Hyman. Search Bias and the Limits of Antitrust: An Empirical Perspective on Remedies, 55 Jurimetrics 339 (2015)

with Shari Seidman Diamond. Trademark Surveys: An Undulating Path, 92 Tex. L. Rev. 2029 (2014)

 
 

Expert Witness Services

David provides expert witness testimony for a variety of Lanham Act and patent claims.

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Prior expert witness clients include:

For expert witness inquiries, please use the form below.

 
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With its emphasis on interdisciplinary research — and as a joint center of the law and business schools at GGU — the McCarthy Institute will greatly help prepare students for their careers in tech and beyond
— Marco Iansiti, Chaired Harvard Business School Professor
 

UPCOMING EVENTS
 

 

The McCarthy Institute goes to EUIPO


The Trademark 5 Global Conference

September 2019

Brands and businesses may be international, but trademark law is not standardized across all jurisdictions. The McCarthy Institute will help bridge the gap between US and EU trademark paradigms with innovative and thought-provoking content that highlight differences in the law and areas for synergy.